Twittering Killed the Facebooking Star

Posted: January 28, 2011 in Subculture
Tags: , , ,

How scenesterish is your favourite scenester? Over on the Crawl’s official Facebook page, a spat has developed over the (welcome, in my book) tweeting and statusing of the Crawl: at least one of its Facebook fans hates it, apparently. To be more accurate, he hates the Twitter activity; the Facebook activity is fine – in fact, it’s so 2007 that it’s somehow an arbiter of retro cool. Twitter, of course, being a phenomenon of 2009, is simply beyond the purist pale. Somehow this must make sense. I should ask Aaron Sorkin about it.

The point, however, is that there’s a certain expectation on the Crawl: that it’s somehow a little more underground, a little more serious, and a little less vapid, than all the other festivals. I put a big tick next to this concept, since it’s just this character which gives the Crawl its distinctiveness in an increasingly saturated ‘marketplace’.

Not that the objections of this particular ‘fan’ make sense: objecting to a simple question about what good music the office should be listening to, Irritated of Facebook writes, “whoever you like to listen to? there’s no SHOULD”, which seems a tad didactic for someone taking the moral highground. Plus, if anything defines the Crawl as non-corporate and different, it’s surely actual engagement with the people who go to it, rather than the usual line of ‘our tickets are out now – buy them, plebs’ which you get from the big boys. I smell the familiar whiff of a troll, to be frank.

Still, the Crawl’s been walking a fine line in terms of offending some amongst its core audience much more logical than an anti-Twitter Nazi having a bad Friday afternoon: I’ll stop going on about it at some point, but Sugababes was surely an act too far. The Crawl’s increasing popularity is a problem, as it is for all cultish artifacts which go mainstream: how to maintain credibility whilst also celebrating much-earned popularity? The answer’s simple, of course – you just keep on booking good acts, and in the main they’ve been succeeding so far. Oh, and it’s perfectly all right to talk about this process on Twitter, guys. Don’t cry yourselves to sleep tonight.

But then, you’d expect to hear that from a blogger, right?


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